The Story
When you promote your agency you typically want to talk about your services, show cool mockups, drop a demo reel — standard protocol stuff. Our approach here was different. We wanted to express who we are as people, because in a creative agency, it’s all about your people. The result was an internal campaign that we dubbed ‘The Culture Book’. The book itself was a lot of things to us — a passion project, a confessional, a bludgeon to kill spiders. It won some awards.
THE THINKING
Rather than just write a bunch of core values, we got everyone on the team to contribute different concepts for sections in the book. From team interviews, to heartfelt letters and illustrations, each piece defined an aspect of Vidi’s culture.
WHAT I DID
+ Copywriting
+ Scriptwriting
+ Storyboarding
+ Video Editing
+ Concept Design
THE RESULTS
The Culture Book project won 9 ADDY Awards with the American Advertising Federation — 1 National, 4 Gold, 2 Silver, and 2 Mosaic Awards.
Better than
brand guidelines
The book isn’t just a promo campaign. It serves as the Vidi manual — the playbook for our philosophies, our dreams, and even our fears. The project was a testimony to our culture-first approach to branding. Sharing the process doubled as our brand marketing.
An art exhibit
of sorts
The book itself was both a manifesto and a memoir. And while it did make for a beautiful coffee table book, we knew the artwork had to be shared with the world. So in a month-long campaign we shared select spreads that emphasized Vidi’s philosophies. We mailed them as postcards and promoted them on our IG.
